I can imagine certain parts of the name being less emphasized, like they are already doing, leaning on the JW.org instead of Jehovah’s Witnesses. As others pointed out, eliminating the word Watchtower or even retiring the legal entity Watchtower Bible and Tract Society may be a legal thing to get rid of the bad name and debt without the majority of JWs even noticing. They try to do this all the time in CSA lawsuits, by eliminating the shell corporation that a local Kingdom Hall is and then re-incorporating it under another name with another set of elders, it makes it harder to go after them and recover any damages and they can claim this was ten years ago with a group of rogue leaders and they no longer exist and that reduces damages significantly.
So I think the private/public Watchtower and Awake will be eliminated, they’ll probably combine them into something a bit more modern. They may even go ‘back’ to a magazine that is a bit more substantial but combine their 3 magazines in one, something like Eternal Decades.